Gordon-Conwell Theological Seminary Doctor of Ministry Thesis-Project
Abstract: Many evangelical churches produce Online Video Testimonies (OVTs), 2-5 minute clips depicting someone ‘in her own words’ telling a biographical story. Interpreting OVTs from an organizational communication perspective reveals they do some of the same things human leaders do: define reality, align relationships, refine identities, and assign meanings. Nearly two thirds of the 100 largest churches in the United States were found to use OVTs, and a content analysis of videos from these churches reveal a number of common themes, elements, and storytelling tropes. Seven churches were selected for closer study, resulting in a list of best-practices for producing OVTs.